Il mio amico Salvo che qualche anno fa con Working Capital ha aperto in Italia il filone oggi molto battuto della ricerca e del supporto alle startup, ora si è innamorato delle idee contenute in un libro di Victor W. Hwang e Greg Horowitt intitolato “The Rainforest: The Secret to Building the Next Silicon Valley”
Greg Horowitt sarà in Italia nei prossimi giorni ospite di Working Capital Accelerator. Non riuscirò ad essere a Roma venerdì ma mi sarebbe piaciuto.
The ability of diverse people to collaborate is therefore correlated with the creation of economic value. Conversely, the failure of people to collaborate equals lost economic opportunity. If we consider how such individual interactions are replicated across an entire network, we see how human nature – with its innate prejudices – can create enormous transaction costs in society.
The theories of economist Ronald Coase explain that transaction costs – whether formal ones like written laws, or informal ones like social behaviors – are dominant drivers in the economic patterns of human systems. High transaction costs can prevent valuable transactions between people from happening.
Thus, what we think of as free markets are actually not that free. They are still constrained by invisible transaction costs caused by social barriers based on geographical distance, lack of trust, differences in language and culture, and inefficient social networks. Rainforests like Silicon Valley are able to overcome these transaction costs through a distinct set of social behaviors.