Le ragioni per cui Facebook sta tirando troppo la corda e mettendo a dura prova la pazienza dei suoi utenti
In search of “frictionless” sharing, Facebook is putting up a barrier to entry on items your friends want you to see–that is, they’re creating friction. Even if it’s just a onetime inconvenience, any barrier to sharing breaks sharing. The barriers will keep popping up as more content publishers create social apps that have to be authorized before you can view their content. For every five people who authorize an app, I’d guess five will turn away, and eventually get annoyed enough to stop clicking links at all, and maybe eventually annoyed enough to stop visiting Facebook so often, and go searching for somewhere easier and less invasive to simply post a link and have fun with your friends.
And hurting sharing is a disaster for a social network. Sharing is the key to social networking. It’s the underlying religion that makes the whole thing work. “Viral” is the magic that every marketing exec is trying to replicate, and Facebook is seriously messing with that formula. Plus, it’s killing the possibility of viral hits by generating such an overwhelming flood of mundane shares.