Secondo Columbia Journalism Review il paywall leggero (da tutti definito “poroso” ma poroso non si ascolta) del New York Times funziona. L’idea di graduare i limiti di accesso, consentendo ampi spazi di lettura dal web e dai social network, ha messo assieme gli abbonamenti dei lettori forti e le pagine viste dei tanti lettori occasionali. Vediamo se dura.

2 commenti a “Si può fare”

  1. Stefano Quintarelli dice:

    Chittum si lancia in facili entusiasmi.

    I ricavi sono piatti ed il rapporto http://is.gd/BAhXcC e’ assai piu’ prudente e dice che

    In 2005, the Times launched its TimesSelect service, charging those who didn’t get the print edition $49 a year to access opinion pieces. After a fast start, with more than 120,000 subscribers signing up in two months, the plan stalled, and the Times closed it down two years later; executives said the $10 million a year the service was generating wasn’t enough to compensate for the lost traffic and ad revenue

    …The Times’ website is tremendously popular, but digital ads have been growing unevenly and don’t come close to making up for the shortfall in print ad sales.
    Indeed, the site, with more than 30 million monthly unique users in the U.S., contributes less than 20 percent of the Times’ overall revenue.

    When the Times introduced the plan in March 2011, many found it to be unnecessarily complex. Users are supposed to be limited to 20 stories a month before they hit the wall. But because there are so many exceptions depending on how one accesses the site—for example, via Google, Twitter or a blog—even some experts are befuddled by the plan…”“the logistics are far morecomplex than anything should be that doesn’t require a degree in quantum physics”

    A few weeks after the Times instituted the pay plan, Robinson reported that more than 100,000 people had signed up for digital subscriptions.20 Most of those were enrolled for the introductory offer of 99 cents for the first four weeks…it isn’t clear how that will play out when those subscribers start getting billed up to $35 for every four weeks of unlimited access.

    In the Times’ own story on its plan, a senior editor called the plan “essentially a bet that you can reconstitute to some degree the print economics online.”

  2. Stefano Quintarelli dice:

    p.s. il sole ha un paywall poroso: ci sono categorie di pagine “pregiate” e categorie “pubbliche”. dopo x consultazioni nel mese di quelle pregiate, chiede registrazione, dopo altre y, chiede pagamento