Oggi il WSJ ha un pezzo forse leggermente troppo frizzante sul blogging USA che diventa un lavoro. Comunque fa piacere sapere (per chi ci crede) che un blog con il traffico simile al mio generi da quelle parti entrate per 75000 dollari all’anno.
The best studies we can find say we are a nation of over 20 million bloggers, with 1.7 million profiting from the work, and 452,000 of those using blogging as their primary source of income. That’s almost 2 million Americans getting paid by the word, the post, or the click — whether on their site or someone else’s. And that’s nearly half a million of whom it can be said, as Bob Dylan did of Hurricane Carter: “It’s my work he’d say, I do it for pay.”
Demographically, bloggers are extremely well educated: three out of every four are college graduates. Most are white males reporting above-average incomes. One out of three young people reports blogging, but bloggers who do it for a living successfully are 2% of bloggers overall. It takes about 100,000 unique visitors a month to generate an income of $75,000 a year.
update: oggi Scott Rosemberg approfondisce un po’ i numeri dell’articolo.
(via vittorio pasteris)