Per una ragione o per un’altra Google e’ in queste ultime settimane al centro di mille discussioni. Segnalo oggi questo (come al solito) interessante post di John Gruber su Daring Fireball.

“Follow the money” is as good a way as any to define a company: the point of business is to profit. This is why Apple is not, and has never been, a software company: their profits come hardware sales — computers, and, now, iPods. Microsoft is a software company: their profits — billions of dollars every quarter — come almost solely from software. Judged by their profits, Google is an advertising company. They don’t profit from search, they don’t profit from software. They profit by selling ads. This isn’t to belittle them — I think Google is a terrific company, and they are profiting handsomely from ad revenue ($369 million last quarter). They’re market leaders because their ads are better for everyone — they’re far less obnoxious than traditional web advertising (so they’re better for users), and yet they’re also more effective and cheaper (so they’re better for advertisers). And their software is, in many ways, ingenious.

3 commenti a “GOOGLE AL CENTRO”

  1. AdRiX dice:

    L'advertising dal volto umano.

  2. Alessandro Longo dice:

    Ah, allora scopriamo che le riviste online sono aziende di pubblicità :))

    Mi sembra un ragionamento tirato per i capelli

  3. www.aggiungi-ai-preferiti.it dice:

    bella sta cosa…grazie